Samsung Current: Designing a digital command center
Digital · Branding · Environmental
Samsung lacked a centralized place to showcase their digital marketing efforts. Our goal was to transform a standard meeting room into a dynamic space where staff can draw inspiration, celebrate wins, make connections, and influence future success.
Knowing Samsung’s deep commitment to innovation, we created Samsung Current, a custom designed, developed, and fabricated touchstation. It’s here where staff can view, sort, and interact with Samsung digital marketing efforts.
Inspired by the fluidity and flow of natural streams, the main interface invites interaction by leveraging natural physics to display content.